Knowledge Base

• What is the AdTech Europe Platform?
• What are the key features and capabilities of the DSP?
• Are industry and privacy standards supported?
• Can I add custom features or build bespoke solutions?
• Can the platform integrate with third-party systems?
• Do you impose any QPS limitations?
• How long does it take to get set up?

See all articles in Programmatic DSP →

• Are there any additional fees for using installments?
• Can the DSP integrate with my existing ad tech stack?
• Do all plans include white-label customization?
• Do you provide training for my team?
• How many installments are available?
• Is onboarding included?
• What is the installment plan?

See all articles in Pricing & Plans →

• How does in-app advertising benefit advertisers?
• How does native advertising improve engagement?
• How does programmatic display advertising work?
• How does programmatic TV advertising work?
• How do pop-under ads work, and are they effective?
• How is performance optimized across formats?
• What are the advantages of audio advertising?

See all articles in Advertising Formats →

• Are all formats optimized uniformly?
• Can I target multiple platforms simultaneously?
• How do I get started, and what does the inventory cost?
• How do I track campaign performance?
• Is fraud detection and prevention included?
• What ad formats are available through this inventory?
• What benefits do advertisers gain from this inventory?

See all articles in Advertising Inventory →

• Can I request features that aren't in the standard products?
• Can third-party services be integrated into a custom platform?
• Do you build from scratch, or customize existing solutions?
• How do I start a custom development request?
• How long does a custom development project take?
• Is scalability built into custom projects?
• Is there ongoing support after delivery?

See all articles in Custom Development →

• Can I hire experts for short-term or project work?
• Do experts work exclusively for my company?
• How do I engage an outsourced expert?
• How is this different from hiring in-house?
• What about confidentiality and data security?
• What is Expert Outsourcing at AdTech Europe?
• What kinds of experts can I hire?

See all articles in Expert Outsourcing →

• AI Campaign Wizard
• AI Connector (MCP)
• AI creative generation
• AI Optimization
• AI Strategist
• Campaign Health Check

• Requesting an app that isn't listed
• The App Marketplace
• What marketplace fees do and don't cover

• Audiences: retargeting and suppression
• Connecting a CDP
• Importing audiences from a DMP or CSV

• How advertiser balances work
• Invoices, taxes and records
• Topping up and payment methods
• What is refundable

• Auto A/B Test Manager
• Automated Rules
• Blacklists and placement controls
• Bulk actions and campaign management at scale
• Creating a campaign
• Mobile apps (coming soon)
• The landing-page guard

See all articles in White Label DSP: Campaign Management →

• Data subject rights
• Data transfers, subprocessors and retention
• GDPR: who is the controller?
• Industry standards and supply-chain transparency

• Branding your platform: domain, logo and emails
• How the 14-day free trial works
• Launching your DSP: the five steps
• Migrating from another DSP
• Onboarding your first advertisers
• What is the White Label DSP?

• Account security
• Ad formats and creative specs
• Language support
• Platform features overview
• Targeting options available to your advertisers
• The admin and advertiser panels
• Traffic discovery and bid guidance

• How you make money: margin and the media fee
• Plans and prices
• Subscription or Acquisition — which should I choose?
• Trials, refunds and cancellation
• What the subscription covers — and what it doesn't

• Bringing your own supply partners
• How supply works: SSPs, exchanges and QPS
• Integration methods: OpenRTB, XML, API and custom

• AdTech glossary
• Platform status and release notes
• Support channels and response times
• What support covers, and support tiers

• Google Analytics, GTM and pre-landing behaviour
• Reports and analytics
• Setting up conversion tracking
• Third-party tracker integrations
• Tracking macros
• Traffic quality reporting

• How AI-powered fraud detection works
• Reporting protection to your clients
• What can be blocked, and the four action levels

• A creative was rejected
• An advertiser reports no delivery (for operators)
• Conversions aren't being recorded
• Delivery is much lower than expected
• My campaign isn't delivering (for advertisers)
• Sign-in and account access problems

• Development and AI technology
• Eco-friendly advertising technology
• Hosting and infrastructure
• Security and data protection

• Ad Exchange (ADX) integration
• Deployment timelines and what to expect
• DSP License vs DSP Acquisition
• Installment plans
• The three DSP ownership models
• What's included, and what's an add-on
• Which model should I choose?

• Advertiser enablement plugins
• AI & Automation plugins
• Anti-Fraud & Security plugins
• Payment integrations
• The plugin library

• Case studies and proof points
• How the Partner Program works
• Release notes and platform updates
• The AdTech Europe Partner Program
• Who the Partner Program is for