Renting the DSP can be paid monthly or yearly. The yearly plan costs less, and the difference is bigger than the "two months free" headline suggests, because yearly plans have no setup fee.
The numbers for the DSP
From the pricing page:
| Monthly | Yearly | |
|---|---|---|
| Plan price | $500 a month | $5,000 a year |
| Setup fee | One month: $500 | None |
| First 12 months | $6,500 | $5,000 |
| Later years | $6,000 | $5,000 |
So in the first year, yearly saves $1,500; every year after, $1,000.
The same rule for other platforms
Every rented platform follows the same pattern: monthly plans have a one-time setup fee equal to one month, and yearly plans cost ten months for twelve with no setup fee. For example the DMP is $300 a month or $3,000 a year.
Which to choose
- Choose monthly if you want the lowest upfront cost while you sign your first advertisers. Monthly plans can be cancelled at any time and stop at the end of the paid period.
- Choose yearly once you're confident the business will run for a year.
Prices can be paid in seven currencies: USD, EUR, GBP, CHF, AED, JPY and CNY.
Related: Plans and prices · Setup fees explained
Nov 13, 2026