Three ways to run the White Label DSP. Prices in USD, excluding taxes.
Monthly — $500 / month
Month-to-month contract. Standard support. Cancel anytime.
Annual — $5,000 / year
12-month contract — effectively 2 months free versus monthly. Priority support.
Acquisition — $50,000 one-time
Lifetime ownership of the technology, including source code. Dedicated support contact. Handled via Escrow.com.
Included on every plan
- Unlimited QPS scaling
- 1,000+ SSP integrations
- AI-Powered Ad Fraud Detection
- White-label branding and your own domain
- Self-serve advertiser onboarding
- Full onboarding package
- Lifetime free upgrades
What differs between plans
| Monthly | Annual | Acquisition | |
|---|---|---|---|
| Contract | Monthly | 12 months | Lifetime |
| Support | Standard | Priority | Dedicated |
| Profit margin | Up to 50% | Up to 50% | Custom |
| Media fee | 10% | 10% | Custom |
| Source code & ownership | — | — | Included |
| 14-day free trial | Yes | Yes | — |
Payment
All major cards, digital wallets and buy-now-pay-later options via Stripe. Acquisition goes through Escrow.com, which supports wire transfer and other methods.
Taxes: prices exclude VAT and sales tax, which Stripe calculates at checkout from your billing country and VAT ID.
No setup fees on subscription plans — onboarding is included.
Prices shown here were current at the time of writing. For live pricing see whitelabeldsp.com/pricing.
Related: Subscription or Acquisition — which should I choose? · What the subscription covers — and what it doesn't · Trials, refunds and cancellation