A license or the full source code doesn't have to be paid in one go. Here is how the installment option works, per the pricing page.
The DSP figures
| One payment | Twelve payments | |
|---|---|---|
| License | $25,000 | 12 × $2,500, plus a setup fee of one payment ($2,500) |
| Source code (own it) | $50,000 | 12 × $5,000, plus a setup fee of one payment ($5,000) |
Paying in one payment has no setup fee, so it costs less in total.
Paying safely: Escrow
Licenses and source code can be paid through Escrow.com: your money is held by Escrow and released when the ad tech is delivered. Cards and wallets go through Stripe.
License vs source code
- License — the right to own and operate the platform, without the source code. Runs on your servers, no QPS limits.
- Source code — complete ownership and control, including the code, architecture and documentation.
Starting with rent
You can start by renting and move to a license or the source code when it pays for itself.
Currencies
Pay in USD, EUR, GBP, CHF, AED, JPY or CNY.
Questions before you commit
Book a demo and the team walks you through the platform and the options first: adtech.eu/meeting.
Related: Renting or owning the DSP — which should I choose? · Plans and prices
Nov 13, 2026