Some operators don't only sell to advertisers: they sell the platform itself to agencies and networks that want their own branded DSP. The White Label Reseller plugin makes this possible.
What it does
Each of your reseller clients gets:
- their own logo and domain,
- their own payment gateways, so their advertisers pay them,
- a margin you set per reseller, which you earn on their spend.
You manage all of them from one console, showing every client account with its spend and your margin.
How to get it
The White Label Reseller plugin is part of the DSP license. It is included when you license the DSP ($25,000 once, or 12 monthly payments of $2,500 with a setup fee of one payment) or own the source code. See the pricing page.
Setting up a reseller
- Create the reseller in your console.
- Add their branding, domain and payment gateway.
- Set your margin on their spend.
- Hand them their admin access. Their advertisers see only their brand.
Things to agree with your resellers
- Who supports their advertisers: they do, or you do.
- Their own terms, privacy policy and legal pages.
- What happens to their accounts if the agreement ends.
Related: Managing several white-label clients from one account · Paying a license or source code in twelve parts
Nov 13, 2026