AdTech Europe

Can I resell the DSP under my own clients' brands?

Yes. Every platform can carry your own brand, and the White Label Reseller plugin lets you go one step further: resell the DSP under your clients' own brands, with their logo, their domain and their payment gateways.

How you get it

The White Label Reseller plugin is included with the DSP license. It is also listed among what the DSP license contains on the DSP page, alongside OpenRTB and XML integrations, ad exchange integration and the AI automation suite.

What resellers can offer

  • Your client runs a DSP under their name and domain.
  • Advertisers add funds through the client's own payment gateways (v8.2, September 2026).
  • PDF reports under the client's brand and tracking under the client's own domain.
  • Multi-client management under a master account, with per-client branding, billing and access controls (v7.7).

Who uses this model

Agencies and networks that want to offer "their own DSP" to partners or regional resellers, without running a separate platform for each one.

Things to plan

  • Pricing and margin for each client.
  • Who handles support for the client's advertisers.
  • Branding assets and domains for each client.

Book a demo to see the reseller setup.

Related: What's included, and what's an add-on · Is it a white-label solution?

Nov 13, 2026

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