DSP Ownership & Acquisition
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Your DSP can buy from an ad exchange, and AdTech Europe now sells its own Programmatic ADX as a full product. ADX integration on the DSP The DSP License and the DSP source code include ad exchange integration and OpenRTB and XML integrations, so you can connect your DSP to exchanges and supply ...
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Are there QPS limits on a licensed or owned DSP?
No. The DSP has no QPS fees and no QPS limits, whether you rent it, license it or own the source code. Why the DSP is different QPS pricing applies to platforms that receive large volumes of bid requests from supply: a rented SSP or ADX is priced by QPS (up to 25,000 QPS for $500 a month, 100,0... -
Can AdTech Europe run my licensed or owned DSP for me?
Yes. Owning or licensing the DSP does not mean you must run the servers yourself. The Hosting & DevOps service runs the platform for you. What is included Setup and deployment: servers, databases and services installed and configured. Monitoring: around-the-clock watch on uptime, load and e... -
Can I pay for a DSP licence or the source code through Escrow.com?
Yes. Licences and source code can be paid through Escrow.com. Your money is held by Escrow and released when the ad tech is delivered. Why buyers use Escrow A DSP licence ($25,000) or source code ($50,000) is a large payment. Escrow protects both sides: you know the money is released only on de... -
Can I resell the DSP under my own clients' brands?
Yes. Every platform can carry your own brand, and the White Label Reseller plugin lets you go one step further: resell the DSP under your clients' own brands, with their logo, their domain and their payment gateways. How you get it The White Label Reseller plugin is included with the DSP licens... -
Can my own developers modify an owned DSP?
Yes. When you own the DSP (full source code, $50,000 once or 12 × $5,000), your developers work directly on the code. What ownership allows Modify, extend and deploy freely. Change anything: interface, features, integrations and workflows. Run it yourself on your own servers, a cloud or a mix. ... -
Deployment timelines and what to expect
How long it takes Rented, white label — branding is self-serve in Settings, so a rented platform can go live the same day you sign up. Basic setups (license or source code on your servers) — ready within days. Fully customized builds — can take several weeks, depending on what is changed. The di... -
Does a licensed DSP carry my own brand and domain?
Yes. Branding is included whether you rent, license or own the DSP. What carries your brand The platform itself: your logo and colours. Your own web address, with its own SSL certificate. Emails and reports: your advertisers do not see AdTech Europe anywhere. How branding is set up It is done ... -
DSP License vs owning the source code
Both run on your servers with no QPS limits. The difference is whether you get the code. | | DSP License | DSP source code (Own) | |---|---|---| | Pay once | $25,000 | $50,000 | | 12 monthly payments | 12 × $2,500 (+ $2,500 setup fee) | 12 × $5,000 (+ $5,000 setup fee) | | Runs on | Your servers... -
How do I keep a licensed or owned platform up to date?
Every plan includes platform upgrades. On a rented platform they arrive automatically. On a platform you license or own and host yourself, someone has to install them, especially if you have custom code on top. Release cadence Each platform has its own version and regular releases. The DSP reac... -
A license or the full source code can be paid once, or in twelve monthly payments. How it works | Platform | Pay once | 12 monthly payments | Setup fee on installments | |---|---|---|---| | DSP, SSP or ADX License | $25,000 | 12 × $2,500 | $2,500 | | DSP, SSP or ADX source code | $50,000 | 12 ×...
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Owning the full stack: what does it cost and what do I get?
Instead of buying the DSP, SSP, ADX and DMP one by one, you can take the full stack in any of the three buying models, at a lower price than the four separately. Full stack prices | Model | Full stack | Bought separately | |---|---|---| | Rent | $1,500 / month | $1,800 / month | | License | $75... -
The three ways to buy the DSP: rent, license, own
AdTech Europe sells the Programmatic DSP, like every platform, three ways. The technology is the same; the difference is where it runs and what you own. Rent it — $500 / month Or $5,000 a year (2 months free, no setup fee). Monthly plans have a one-time setup fee of $500. Runs on our servers, un... -
What do I receive with the source code?
Buying a platform's source code gives you complete ownership and control, including the code, architecture and documentation. Every product can be bought this way. What is included Complete source code of the platform. Architecture and documentation, so your team understands how it fits togethe... -
What's included, and what's an add-on
Included in every plan (rent, license or own) Your domain and logo: white label from day one Full onboarding: setup done by our team Team training: admin, sales and support Free upgrades: every new release included Capacity that scales with your traffic Ongoing support Also included with the DSP... -
Where can a licensed or owned platform be hosted?
A license or the source code runs on your servers. That can mean your own dedicated servers, a cloud provider you choose, or a mix. Supported options The technology page names Hetzner, Google Cloud, Microsoft Azure and Amazon Web Services, or your own dedicated servers. What changes compared w... -
A short decision guide. Every platform (DSP, SSP, ADX, DMP) is sold three ways. For a longer guide see Choosing rent, license or own. Rent it if You want to be live fast: branding is self-serve and a rented platform can go live the same day. You prefer a predictable monthly cost ($500/month for...