DSP Ownership & Acquisition

  • Ad Exchange (ADX) integration

    Ad Exchange integration is included with DSP License and DSP Acquisition, and available as an add-on. What it gives you Direct access to ad exchange inventory, rather than reaching it only through intermediary supply. For an operator running meaningful volume, exchange access changes both the i...

  • Deployment timelines and what to expect

    How long it takes White Label DSP — 24 hours DSP License — 5–7 business days DSP Acquisition — 5–7 business days The difference isn't bureaucracy. White Label is provisioned on managed infrastructure that already exists; License and Acquisition involve standing up a platform you control, which t...

  • DSP License vs DSP Acquisition

    Both give you ownership. The difference is how deep that ownership goes. | | DSP License | DSP Acquisition | |---|---|---| | Price | $25,000 one-time | $50,000 one-time | | Installments | 5× $5,000 (+$2,500 setup) | 5× $10,000 (+$5,000 setup) | | Platform ownership | Licensed | Full ownership | ...

  • Installment plans

    Full technology ownership is available through 5× monthly installments rather than a single payment. How it works | | Installments | Setup fee | One-time alternative | |---|---|---|---| | DSP License | 5 × $5,000 | $2,500 | $25,000, no setup fee | | DSP Acquisition | 5 × $10,000 | $5,000 | $50,...

  • The three DSP ownership models

    AdTech Europe offers the same core platform under three commercial models. The difference is what you own, not what the technology does. White Label DSP — $500/month A fully managed, turnkey platform you rent. Month-to-month, no setup fee, deployed in 24 hours. Best if you want to be trading qui...

  • What's included, and what's an add-on

    Included on every model Unlimited QPS scaling 1,000+ SSP inventory access White-label branding Ad fraud protection Full onboarding package Lifetime free upgrades Setup assistance Included on License and Acquisition OpenRTB and XML integrations Ad Exchange (ADX) integration Claude AI Automation ...

  • Which model should I choose?

    A short decision guide. Start with White Label DSP if You want to be live fast — 24 hours, not a week. You'd rather have a predictable monthly cost than a capital outlay. You haven't yet proven the business and want to test the market. You don't need to modify the platform. Move to DSP License ...