AdTech Europe offers the same core platform under three commercial models. The difference is what you own, not what the technology does.
White Label DSP — $500/month
A fully managed, turnkey platform you rent. Month-to-month, no setup fee, deployed in 24 hours. Best if you want to be trading quickly with no capital outlay.
DSP License — $25,000 one-time, or 5× $5,000 monthly installments (with a $2,500 setup fee on installments)
Licensed platform ownership with limited customization and partial infrastructure control. Deployment in 5–7 business days.
DSP Acquisition — $50,000 one-time, or 5× $10,000 monthly installments (with a $5,000 setup fee on installments)
Full source code ownership, unlimited customization and full infrastructure control. Deployment in 5–7 business days.
Context on value: the platform represents an enterprise DSP with an estimated development value of over $500,000. The installment options exist to make full ownership accessible without a single large payment.
What every model includes
Unlimited QPS scaling, 1,000+ SSP integrations, white-label branding, ad fraud protection, a full onboarding package and lifetime free upgrades.
Prices were current at the time of writing — see adtech.eu/pricing for live figures.
Related: Which model should I choose? · DSP License vs DSP Acquisition · What's included, and what's an add-on