AdTech Europe sells the Programmatic DSP, like every platform, three ways. The technology is the same; the difference is where it runs and what you own.
Rent it — $500 / month
Or $5,000 a year (2 months free, no setup fee). Monthly plans have a one-time setup fee of $500. Runs on our servers, under your brand and domain, with every new release included. No QPS fees.
License it — $25,000 once
Or 12 × $2,500 plus a $2,500 setup fee. Runs on your servers, with no QPS limits. Includes OpenRTB and XML integrations, ad exchange integration, the AI automation suite and the white label reseller plugin.
Own it — $50,000 once
Or 12 × $5,000 plus a $5,000 setup fee. Everything in the license, plus the complete source code: modify, extend and deploy freely, with no traffic or advertiser limits.
Included in every plan
Your domain and logo, full onboarding, team training, free upgrades, capacity that scales with your traffic, and ongoing support.
Paying
By card or wallet through Stripe in seven currencies. Licenses and source code can also be paid through Escrow.com. Every payment has an invoice.
The SSP and ADX cost the same as the DSP. The DMP is $300/month, $15,000 to license or $30,000 to own. The full stack is $1,500/month. See Full stack bundle.
Live prices: adtech.eu/pricing.
Related: Which model should I choose? · DSP License vs owning the source code · What's included, and what's an add-on