Every AdTech Europe platform (DSP, SSP, ADX and DMP) is sold three ways. The technology is the same in all three. What changes is where it runs, what you pay upfront, and what you own.
The three options in one line each
- Rent — it runs on our servers under your brand and domain, with every new release included. You pay monthly or yearly.
- License — it runs on your servers, with no QPS limits. You pay once, or in 12 parts. No source code.
- Own — you get the complete source code, architecture and documentation. Change anything and run it yourself.
Prices
| Rent | License | Own | |
|---|---|---|---|
| DSP, SSP or ADX | $500/mo or $5,000/yr | $25,000 or 12 × $2,500 | $50,000 or 12 × $5,000 |
| DMP | $300/mo or $3,000/yr | $15,000 or 12 × $1,500 | $30,000 or 12 × $3,000 |
| Full stack (all four) | $1,500/mo | $75,000 | $150,000 |
Monthly rent has a one-time setup fee of one month; yearly rent has none (12 months for the price of 10). Installments have a setup fee of one payment; paying once has none. The full stack has no setup fee.
Five questions that decide it
1. Have you proven the business?
If not, rent. It keeps upfront cost low, and you can move to a license or the source code at any time.
2. Do you want to run servers?
Renting means we host, monitor and scale it. A license or the source code runs on your own servers or a cloud you choose. If you want ownership but not the operations work, add our Hosting & DevOps service (from $490/month).
3. How much traffic will you handle?
The DSP and DMP have no QPS fees on any option. A rented SSP or ADX includes up to 25,000 QPS; 100,000 QPS is $1,900/month and 150,000 QPS $2,900/month. A license or the source code has no QPS limits. If your exchange or SSP will run at high volume, the maths often favours a license. See QPS and pricing.
4. Do you need to change how the platform works?
Branding, prices, margins and settings are available on every option. If you need to change the code itself, or want your own developers to build on it, you need the source code. Our team can also build custom features on any option.
5. How do you want to pay?
Rent spreads cost evenly. A license or the source code can be paid once (no setup fee) or in 12 monthly payments (setup fee of one payment). Licenses and source code can be paid through Escrow.com.
A rough break-even
A rented DSP costs $5,000 a year on the yearly plan; a license is $25,000 once. If you expect to run the platform for five years or more, or need more QPS than renting includes, a license usually costs less over time. You also take on hosting. This is a guide, not a quote: ask us to model your case.
Typical paths
- New network or agency: rent the DSP monthly, prove demand, switch to yearly, then license.
- Established network with supply: rent or license an SSP and ADX; license when QPS grows.
- Ad tech company building a product: own the source code from the start.
- All of it under one brand: the full stack bundle.
Still unsure?
Book a demo and we tell you which option fits, or book AdTech Consulting for a written plan.
Related: The three ways to buy the DSP · Installment plans · Payment methods and currencies · Pricing