Can the DSP integrate with my existing ad tech stack?

Yes. The platform is built to connect to what you already run rather than replace it.

Bring your own supply

On DSP License and DSP Acquisition you can connect your own traffic through XML and OpenRTB — existing SSP accounts, ad exchange accounts, publisher agreements and direct inventory sources. Your commercial agreements stay yours.

Standard integration methods

  • OpenRTB — for compatible SSPs and exchanges
  • XML feeds — common for pop and push supply
  • REST APIs, S2S postbacks and tracking pixels
  • Custom integrations for partners with specific technical or bidding requirements

Third-party systems

Native connectors exist for major SSPs, DMPs, verification vendors (IAS, DoubleVerify, HUMAN, Pixalate, GeoEdge — see Anti-Fraud & Security plugins), analytics platforms, payment gateways (see Payment integrations) and trackers.

Ad exchange access

ADX integration is included with License and Acquisition — see Ad Exchange (ADX) integration.

What to check before committing: list the systems you depend on and confirm each one. Most REST, S2S or pixel-based tools can be integrated, but confirming beforehand is better than assuming.

Related: What's included, and what's an add-on · Who are the supply partners and how is this different from standard access?

Sep 7, 2026

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