Programmatic ADX
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The Programmatic ADX works on its own. Add-ons and plugins extend it; each has its own price and is paid the same way as your platform. ADX add-ons | Add-on | Monthly | License | Source code | | --- | --- | --- | --- | | Traffic Quality | $300 | $15,000 | $30,000 | | Supply Intelligence | $200 ...
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ADX reporting: requests, bids, wins and partner health
The overview of the Programmatic ADX shows what happened on your exchange, so you can decide where to change a rule or a margin. The whole exchange in four numbers Requests received today. Bids returned by demand partners. Wins: impressions that cleared. Your margin: what you kept. A chart show... -
Bidstream monitor: seeing every request, win, loss and timeout
Running an exchange means debugging other people's traffic. The Programmatic ADX includes a bidstream monitor so you can see what actually happens between your supply and demand partners. What it shows Live requests and responses flowing through the exchange. Win, loss and timeout reasons per p... -
Connecting supply and demand partners to the ADX
Every buyer and seller on the Programmatic ADX is a partner with its own endpoint, formats and limits. Which partners you can connect Supply side: publishers, SSPs and networks. Demand side: DSPs, networks and agencies. Your own DSP: your AdTech Europe DSP can buy from your own exchange. Protoc... -
Getting started with the Programmatic ADX
Option 1: sign up and go live Choose the ADX and a way to buy (rent, license or own) on the pricing page and add it to your cart. On a rented exchange, pick the QPS plan that fits your traffic. Pay by card or wallet through Stripe in one of seven currencies; licenses and source code can also go ... -
How do I protect my exchange from partner traffic floods?
A single supply partner sending far more traffic than agreed can slow down or overload an exchange. The ADX gives you several layers of protection. Built into the ADX Limits per partner: each partner is created with its own limit, for example 5,000 QPS. QPS limits per endpoint, added in v2.3 (J... -
How much does the Programmatic ADX cost?
The Programmatic ADX is sold three ways: rent it, license it, or own the complete source code. It is the same exchange in every case. ADX price list | Way to buy | Price | What you get | | --- | --- | --- | | Rent | $500 / month + one-time $500 setup fee, or $5,000 / year with no setup fee | Ru... -
How the ADX works with the DSP, SSP and DMP
The Programmatic ADX is one of four AdTech Europe platforms. Each works on its own and fits the others. ADX and DSP Your AdTech Europe DSP can buy from your own exchange. Your advertisers get access to the supply you route through the ADX, and other DSPs, networks and agencies can still bid on ... -
Margins on the ADX: how you earn from your exchange
On the Programmatic ADX you keep your margin on each impression that clears. The margin is yours to set. A different margin for every partner Each demand partner can have its own margin, for example 20% on one buyer and 15% on another. Margins can also be set on a route alongside its floor. Se... -
QPS (queries per second) is the number of bid requests the exchange handles each second. On the Programmatic ADX, how QPS affects your price depends on how you buy it. Rented or white label ADX | Plan | Price per month | | --- | --- | | Up to 25,000 QPS | $500 (standard rental) | | 100,000 QPS ...
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Routing rules and floors on the ADX
The Programmatic ADX is a rule-based exchange: every partner, format and country can have its own rule. Rule-based routing Routing sends each partner only the traffic it buys. A route can be as specific as "native traffic from Germany goes to demand partners B and C". Buyers stop receiving requ... -
sellers.json and supply chain transparency on the ADX
Buyers want to know where an impression comes from. The Programmatic ADX includes transparency files from day one. What is built in sellers.json: your exchange publishes its sellers file. Supply chain signals: sent with requests so buyers can follow the path of each impression. Your name in the... -
Supply Intelligence on the ADX: research placements before you buy
Supply Intelligence is an ADX add-on that uses AI to read and score the places ads could run, so you know what a source really is before the first impression is bought. How it works Read: pages and apps are opened and their content is read: category, language and safety. Score: each source gets... -
Traffic quality and fraud protection on the ADX
The Programmatic ADX runs the same pre-bid quality checks as the rest of the AdTech Europe suite. For full protection, the Traffic Quality add-on is built for the ADX. What Traffic Quality adds Pre-bid filters: blocklists, junk and fake domain names, invalid traffic signals and unmeasurable sou... -
Traffic shaping: stop sending requests nobody bids on
Most of the requests an exchange receives never get a bid. Sending them to every buyer wastes bandwidth, slows partners down and costs you capacity. Traffic shaping on the Programmatic ADX fixes that. What traffic shaping does Shaping stops requests that no partner bids on. Combined with rule-b... -
What is the Programmatic ADX (ad exchange)?
The Programmatic ADX is your own ad exchange. It connects sellers and buyers, and you decide how traffic flows between them, with transparency files built in and a margin you control on every deal. Who it is for Networks and exchanges that sit in the middle of the market: they take supply from ... -
White label ADX: your exchange under your name
With the white label ADX you run the Programmatic ADX under your own name: your logo, colours, domain, emails, reports and payment gateways, while AdTech Europe runs the technology behind it. Your partners never see AdTech Europe. Everything you can brand Logo and colours on every partner scree... -
Who is the Programmatic ADX for?
The Programmatic ADX is for businesses that sit in the middle of the programmatic market: they take traffic from sellers and sell it to buyers, and earn a margin on what clears. Typical operators Ad networks that buy supply from several sources and resell it to several buyers. Exchanges and res...