The Programmatic ADX is a rule-based exchange: every partner, format and country can have its own rule.
Rule-based routing
Routing sends each partner only the traffic it buys. A route can be as specific as "native traffic from Germany goes to demand partners B and C". Buyers stop receiving requests they never bid on, and your exchange spends its capacity where it earns.
Floors
A floor on a route means no bid below that price wins, for example "no bid below $0.30" on the native Germany route.
Margin on the route
The same route can carry your margin per partner, for example "keep 20% on partner B and 15% on partner C". See Margins and how you earn.
Shaping
Shaping rules limit what a partner receives, for example "send partner D only the formats it buys". See Traffic shaping.
Rules in plain words
In the rules screen every rule is written out in plain words, so your team can see at a glance what the exchange does with each route.
Quality filters
The ADX runs the same pre-bid quality checks as the rest of the AdTech Europe suite. For full fraud protection add Traffic Quality.
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