QPS (queries per second) is the number of bid requests the exchange handles each second. On the Programmatic ADX, how QPS affects your price depends on how you buy it.
Rented or white label ADX
| Plan | Price per month |
|---|---|
| Up to 25,000 QPS | $500 (standard rental) |
| 100,000 QPS | $1,900 |
| 150,000 QPS | $2,900 |
Rented plans can move to a bigger QPS plan at any time.
Licence or source code
A licensed ADX ($25,000) or the source code ($50,000) runs on your own servers with no QPS limits. You pay your own hosting and bandwidth instead.
Limits per partner
Each partner can have its own limit, for example 5,000 QPS. The Traffic Shield plugin adds automatic per-partner caps and flood blocking.
Keeping QPS efficient
Traffic shaping stops requests nobody bids on, and rule-based routing sends each partner only what it buys. See Traffic shaping.
Running it yourself
If you license the ADX, our Hosting & DevOps service can install it, watch uptime, load and errors around the clock, and add capacity as traffic grows.
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