QPS (queries per second) is the number of bid requests a platform handles each second. Whether it affects your price depends on the platform and on how you buy it.
DSP and DMP
No QPS fees and no QPS limits, whether you rent, license or own.
Rented or white label SSP and ADX
These are priced by QPS:
| Plan | Price per month |
|---|---|
| Up to 25,000 QPS | $500 (the standard rental price) |
| 100,000 QPS | $1,900 |
| 150,000 QPS | $2,900 |
Rented plans can move to a bigger QPS plan at any time.
Licence or source code
A licensed or source-code platform runs on your own servers with no QPS limits. You pay your own hosting and bandwidth instead.
Example
A network that expects around 80,000 QPS on a rented ADX would pick the 100,000 QPS plan at $1,900 a month. If traffic keeps growing, a licence ($25,000 once, or 12 x $2,500 + $2,500 setup) removes QPS limits altogether.
Related
- What is the SSP?
- What is the ADX?
- Choosing rent, license or own
- Hosting & DevOps service for licensed platforms on your own servers
- Pricing
Per platform
Nov 13, 2026