Hosting
High-availability hosting built for uptime and fast global delivery: dedicated and cloud servers, object storage and a content delivery and edge network. Rented platforms run on our servers. Licensed and source-code platforms run on your own servers, a cloud provider you choose (Hetzner, Google Cloud, Microsoft Azure, Amazon Web Services), or a mix.
Infrastructure
Real-time event streaming (Apache Kafka), in-memory data stores (Aerospike, Redis) and fast analytics over billions of rows (ClickHouse), so the platform scales from thousands to millions of requests per second. It is monitored around the clock.
Why this matters for an ad platform
Bidding is latency-critical. A bid response must return within the exchange's timeout or it is discarded - you never entered the auction. Infrastructure quality decides how much inventory you can actually compete for.
How traffic (QPS) is priced
- DSP and DMP: no QPS fees and no QPS limits.
- Rented or white label SSP and ADX: up to 25,000 QPS included in $500 a month; 100,000 QPS for $1,900; 150,000 QPS for $2,900.
- License or source code: no QPS limits - it runs on your servers.
See How QPS is priced. When a platform runs on your own hosting, bandwidth is paid to the hosting provider.
Going live
Basic setups are live within days; white label branding is self-serve and can go live the same day; fully customized builds can take several weeks.
Want us to run it? Hosting & DevOps covers setup, monitoring, scaling, backups, security and releases, from $490 a month.
Related: Security and data protection · adtech.eu/technology