QPS (queries per second) is how many bid requests the platform handles every second. How capacity scales depends on the platform and how you buy it.
DSP and DMP
No QPS fees and no QPS limits, whether rented, licensed or owned.
Rented or white label SSP and ADX
Priced by QPS:
| Plan | QPS included | Price |
|---|---|---|
| Base | Up to 25,000 | $500/month |
| Larger | 100,000 | $1,900/month |
| Largest | 150,000 | $2,900/month |
Rented plans can move to a bigger QPS plan at any time as your traffic grows.
Licensed or source-code SSP and ADX
- Runs on your own servers with no QPS limits.
- Capacity is set by the hardware you run, not by a plan.
How the platform handles high volume
Real-time streaming with Apache Kafka and fast data stores like Aerospike and Redis let it scale to millions of requests per second.
Protecting capacity
The Traffic Shield plugin adds per-partner QPS caps and automatic flood blocking for your exchange.
See Pricing and Technology. Related: How does the platform handle millions of requests per second? and Hosting and infrastructure.