AdTech Europe

Advertising Technology & Infrastructure

  • Development and AI technology

    What the platform is built with Back end: Java and Spring, with Python and Node.js where they fit Front end: React Data: Aerospike for real-time data, ClickHouse for analytics, Redis as an in-memory store, Apache Kafka for event streaming Standards: OpenRTB, XML feeds for pop and push, ads.txt a...

  • Eco-friendly advertising technology

    Efficiency is a design goal of the AdTech Europe infrastructure. The hosting layer is built for uptime, fast global delivery and energy-efficient operation (see adtech.eu/technology). Why this is worth knowing commercially Programmatic advertising has a real carbon cost. Every bid request is co...

  • Hosting and infrastructure

    Hosting High-availability hosting built for uptime and fast global delivery: dedicated and cloud servers, object storage and a content delivery and edge network. Rented platforms run on our servers. Licensed and source-code platforms run on your own servers, a cloud provider you choose (Hetzner,...

  • How does QPS capacity scale on a rented versus licensed SSP or ADX?

    QPS (queries per second) is how many bid requests the platform handles every second. How capacity scales depends on the platform and how you buy it. DSP and DMP No QPS fees and no QPS limits, whether rented, licensed or owned. Rented or white label SSP and ADX Priced by QPS: | Plan | QPS inc...

  • How does the platform handle millions of requests per second?

    The platform is built to scale from thousands to millions of requests per second, according to the technology page. The building blocks Real-time event streaming with Apache Kafka. In-memory and real-time data stores: Aerospike and Redis. Fast analytics at billions of rows with ClickHouse. Resi...

  • How is AI used across the platform?

    The technology page describes AI in one line: machine learning powers bidding, fraud detection and reporting, and AI assistants help teams run campaigns faster. Here is where that shows up in practice. Built into the platforms Campaign optimization: campaigns tune themselves for CTR, CPA or CPV...

  • How is personal data processed? DPA, sub-processors and transfers

    When the platform processes personal data on your behalf, the Data Processing Agreement applies. You are the controller and decide why and how data is processed; 3DMA Ltd., dba AdTech Europe, is the processor. What data is processed Online identifiers (cookie IDs, advertising IDs), IP addresses...

  • How is planned maintenance announced, and does it count as downtime?

    Planned maintenance is announced in advance and does not count as downtime under the Service Level Agreement. The rules Maintenance is announced at least 48 hours in advance. It is kept outside peak hours where possible. Planned maintenance is excluded from the uptime calculation. What the SLA ...

  • Security and data protection

    The platform protects data with encryption, access control, patching and around-the-clock monitoring, with the aim of data integrity, protection against evolving threats and compliance with industry rules. Why it matters here An ad platform holds two things worth attacking: spending balances an...

  • What uptime does AdTech Europe commit to? (SLA explained)

    The Service Level Agreement applies to clients on a hosted platform plan (DSP, SSP, ADX, DMP or white label). Source-code licences hosted by the client are not covered. Uptime target AdTech Europe aims for 99.9% monthly availability of the bidding and ad-serving systems, measured by its monitor...

  • Which cloud providers and servers can the platform run on?

    A licensed or source-code platform runs on your own servers, on a cloud provider you choose, or on a mix of both. A rented platform runs on AdTech Europe's servers under your brand and domain. Supported providers The technology page names: Hetzner Google Cloud Microsoft Azure Amazon Web Servic...

  • Which databases and data stores does the platform use?

    Ad tech has to make decisions in milliseconds and report on billions of events. The platform uses a separate store for each job. These are the components named on the technology page. The data layer | Component | Role | |---|---| | Aerospike | Real-time data used during bidding | | Redis | In-m...

  • Which fraud and brand-safety partners check the traffic?

    Besides its own filters, the platform uses outside IP intelligence and fraud detection partners that check traffic before every bid. Partners named on the technology page HUMAN Integral Ad Science (IAS) DoubleVerify Pixalate Adscore Fraudlogix MaxMind Escalated How they fit with the built-in ch...

  • Which industry standards does the platform follow?

    The platform is built to industry standards, so it can connect to the wider programmatic market without custom work for every partner. Standards named on the technology page OpenRTB: the standard for real-time bidding. Supply and demand partners connect over OpenRTB 2.5 and 2.6; the white paper...

  • Which privacy settings does the platform have for GDPR, COPPA and CCPA?

    The platform has built-in settings for the three privacy regimes most ad businesses deal with: GDPR (EU), COPPA (children in the US) and CCPA (California). What is built in Privacy settings for GDPR, COPPA and CCPA across the platform. The Publisher Ad Server has its own GDPR, COPPA and CCPA co...

  • Which programming languages and frameworks is the platform built with?

    The platform uses proven languages and frameworks that most ad tech developers already know, so the code is easy to read, change and extend. The stack Back end: Java and Spring. Front end: React panels for admins, advertisers and publishers. Services: Node.js and Python where they fit, for exam...