Programmatic DSP
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What is the AdTech Europe Platform?
AdTech Europe provides a complete, performance-driven programmatic Demand-Side Platform (DSP) that you run as your own business. The model, in three steps Launch your DSP — acquire your own branded platform, fully set up. Add advertisers — they run campaigns in a self-serve, automated environme... -
What are the key features and capabilities of the DSP?
Buying Real-time bidding across 1,000+ SSP integrations Unlimited QPS — no caps or throttling, see Do you impose any QPS limitations? OpenRTB and XML integrations, plus your own supply, see Can the DSP integrate with my existing ad tech stack? Ad Exchange (ADX) integration, see Ad Exchange (ADX)... -
Are industry and privacy standards supported?
Industry standards The technology is designed to meet IAB International and IAB Europe standards for transparency, compliance and performance. Supply-chain transparency ads.txt and app-ads.txt verification, confirming a seller is authorised to sell the inventory offered sellers.json and Supply... -
Can I add custom features or build bespoke solutions?
Yes, at three different levels. 1. Plugins — 50+ tools across AI & Automation, Anti-Fraud & Security, Core Upgrades, Customizations, Integrations and Reporting & Analytics. Available on License and Acquisition. See The plugin library. 2. Platform customization DSP License — limited... -
Can the platform integrate with third-party systems?
Yes — through REST APIs, S2S postbacks, tracking pixels and native connectors. Native connectors SSPs and exchanges — OpenRTB and XML, see Can the DSP integrate with my existing ad tech stack? DMPs — audience data import, available as an add-on Verification vendors — IAS, DoubleVerify, HUMAN Se... -
Do you impose any QPS limitations?
No — there are no QPS limits and no QPS fees. The platform is built for high traffic volume, so you can scale campaigns without hitting a ceiling or renegotiating terms. This is a deliberate difference from platforms that meter query volume. The one cost that does scale As your traffic grows, ... -
How long does it take to get set up?
White Label DSP — 24 hours. DSP License — 5–7 business days. DSP Acquisition — 5–7 business days. White Label is provisioned on managed infrastructure that already exists. License and Acquisition involve standing up a platform you control, which genuinely takes longer. The steps Acquisition pl... -
The platform is built to scale from a handful of campaigns to enterprise volume, with infrastructure that autoscales rather than requiring renegotiation. Scalability by plan White Label DSP — moderate DSP License — high DSP Acquisition — unlimited What makes it scale Unlimited QPS with no thro...
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Fully. Custom domain, logo, colour palette, transactional emails and every touchpoint your advertisers see. There is no third-party branding anywhere on the platform. Your advertisers sign in at your domain, see your brand and are billed at your rates. They never encounter AdTech Europe. Three ...
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Support by plan White Label DSP — standard support DSP License — dedicated support DSP Acquisition — priority dedicated support Channels Email, live chat, WhatsApp and Zoom consultations. A 24/7 team supports technical discussions, product demonstrations and client onboarding. What support cov...