The platform is built to scale from a handful of campaigns to enterprise volume, with infrastructure that autoscales rather than requiring renegotiation.
Scalability by plan
- White Label DSP — moderate
- DSP License — high
- DSP Acquisition — unlimited
What makes it scale
- Unlimited QPS with no throttling — see Do you impose any QPS limitations?
- Resilient networking and high-performance storage — see Hosting and infrastructure
- Fraud protection built to handle billions of requests per month
- Autoscaling infrastructure across regions
What scales with you, and what doesn't
Platform capacity scales without extra platform fees. Bandwidth costs grow with traffic and are paid to the hosting provider directly. Plan for that as a real line item as volume grows — it's the one cost that tracks your success.
Practical scaling advice
The technical ceiling is rarely what limits a new platform. Demand is. Most operators hit the limits of their advertiser base long before the infrastructure notices — which is why starting on White Label and converting later usually makes more sense than buying maximum scalability on day one. See Which model should I choose?.