The Programmatic DSP is sold three ways: rent it by the month under your brand, license it once, or own the complete source code.
DSP price list
| Way to buy | Price | What you get |
|---|---|---|
| Rent | $500 / month + one-time $500 setup fee, or $5,000 / year with no setup fee | Runs on our servers, your brand and domain, full onboarding, free upgrades |
| License | $25,000 once, or 12 x $2,500 + $2,500 setup fee | Runs on your servers, your brand and domain, full onboarding, free upgrades |
| Own | $50,000 once, or 12 x $5,000 + $5,000 setup fee | Everything in the license plus complete source code ownership: modify, extend and deploy freely |
The DSP has no QPS fees and no QPS limits, however you buy it.
Setup fees and yearly discount
The monthly rental has a one-time setup fee equal to one month ($500). Paying yearly costs ten months for twelve ($5,000) with no setup fee. A license or the source code in one payment has no setup fee; in twelve monthly payments the setup fee is one payment.
DSP add-ons
| Add-on | Monthly | License | Source code |
|---|---|---|---|
| Omnichannel Buying | $300 | $15,000 | $30,000 |
| Curated Marketplace | $200 | $10,000 | $20,000 |
| AI Agent Connector (all platforms) | $100 | $5,000 | $10,000 |
See Omnichannel Buying and Curated Marketplace.
The full stack
DSP, SSP, ADX and DMP together: $1,500 a month, $75,000 as a license or $150,000 with source code, no setup fee. See The Full Stack.
How you pay
Pay by card or wallet through Stripe in US dollars, euros, pounds, Swiss francs, UAE dirhams, Japanese yen or Chinese yuan. Licenses and source code can also be paid through Escrow.com, where the money is held until the ad tech is delivered. Every payment comes with an invoice in your account. See Payment methods and currencies and Yearly plans and setup fees.
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