The Programmatic ADX is one of four AdTech Europe platforms. Each works on its own and fits the others.
ADX and DSP
Your AdTech Europe DSP can buy from your own exchange. Your advertisers get access to the supply you route through the ADX, and other DSPs, networks and agencies can still bid on it.
ADX and SSP
The SSP brings publishers on board with a portal, ad tags, passback and payouts. The ADX takes supply from publishers, SSPs and networks and routes it to buyers with your rules. Together you own both your publisher supply and the marketplace.
ADX and DMP
The DMP builds audiences from visitors and customer lists and activates them in programmatic, search and social campaigns run from the DSP.
Shared quality
The ADX uses the same pre-bid quality checks as the rest of the suite, so traffic is filtered the same way wherever it enters.
Buying everything together
The full stack (DSP, SSP, ADX and DMP) costs $1,500 a month instead of $1,800, $75,000 as a license instead of $90,000, or $150,000 with source code instead of $180,000, with no setup fee. See The Full Stack.
More