The Programmatic DMP is AdTech Europe's data management platform. You build audiences from your visitors and customer lists, see how many people you can reach, and use the same audiences across programmatic, search and social campaigns.
Where audiences come from
- Visitors: people who came to your site.
- Customers: lists you upload.
- Converters: people who already bought.
- Engagers: people who clicked your ads.
- Exclusions: people you do not want to pay to reach, such as existing customers.
What it gives you
- Customer lists: upload once, use on every channel.
- Reach counter: live counts of how many people an audience can reach, before you spend.
- Retargeting: bring back visitors who did not buy.
- Exclusions: stop paying to reach existing customers.
- Audience health: checked every day, so you know when an audience is too small or stale.
- Your data stays yours: audiences belong to your account.
Activation
Audiences run in programmatic campaigns and on the connected search and social channels, with a sync status per channel.
Pricing
| Way to buy | Price | Notes |
|---|---|---|
| Rent | $300 / month + one-time $300 setup, or $3,000 / year (no setup fee) | Runs on our servers, your brand |
| License | $15,000 once, or 12 x $1,500 + $1,500 setup | Your servers |
| Own | $30,000 once, or 12 x $3,000 + $3,000 setup | Complete source code |
The DMP has no QPS fees and no QPS limits.
Add-on for the DMP
Tracking & Attribution adds one-click conversion tracking, store plugins and conversions sent back to every channel.
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Nov 13, 2026