The Programmatic DMP is for businesses that want to turn their own data, website visitors and customer lists, into audiences they can use on every channel.
Typical users
- DSP operators who want their advertisers to retarget visitors and exclude existing customers.
- Agencies that run campaigns across programmatic, search and social and want to build an audience once and use it everywhere.
- Advertisers and brands with customer lists who want to stop paying to reach people who already bought.
- Data and audience businesses that want to offer audiences to their own clients under their own brand, with each client's data kept separate (white label DMP).
What it solves
- Audiences built separately on every channel: in the DMP you upload once and use it on every channel.
- Spending blind: reach counts show how many people an audience can reach before you spend.
- Stale lists: audience health is checked daily and tells you when an audience is too small or stale.
- Wasted spend on customers: exclusions leave them out.
No QPS fees
The DMP has no QPS fees and no QPS limits.
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Nov 13, 2026