An audience that worked last month may not work today. Audience Health in the Programmatic DMP tells you when an audience is too small or stale.
How often is health checked?
Every day.
What you see
- An overall health status on the audiences overview (for example "OK").
- A health status per audience when you build or open it (for example "Ready").
- The sync status per channel, so you know whether the audience is actually live everywhere it should be.
Why it matters
- Small audiences deliver little and can become expensive.
- Stale audiences contain people who are no longer relevant, such as visitors from long ago.
- Broken syncs mean a campaign runs without the audience you think it has.
What to do when an audience is flagged
- Upload a fresh customer list, or connect a source that keeps it current (Audience Import, CRM Sync).
- Widen a visitor audience to more pages.
- Check the tracking on your site; for conversion tracking, the Tracking & Attribution add-on has its own conversion health check and missing-tag warnings.
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Nov 13, 2026