Before you spend money on an audience you want to know how big it is. The Programmatic DMP shows that with the Reach Counter.
What the reach count tells you
The number of people an audience can reach, for example "84,200 people reachable" for a cart-abandoner audience.
Live, not estimated once
Reach counts are live. When you build an audience you see the reach estimate before you save it, and the audiences overview shows the total number of reachable people across all your audiences, with a chart over the last days.
Using reach to decide
- Too small? Widen the source, for example from cart visitors to product-page visitors.
- Very large? Narrow it down, or combine it with an exclusion audience.
- Dropping over time? Check audience health, which flags audiences that are too small or stale.
Per audience
The audience list shows each audience with its source, size, the number of channels it runs on and its status (Ready or Syncing).
On a white label DMP
Your clients see audience and reach reports under your brand.
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