Most businesses already hold customer data somewhere else. The DMP is designed to reuse it once and use it on every channel.
Built in: customer list upload
Upload a customer list once and use it on programmatic, search and social campaigns. Since v1.1 (February 2026) lists use hashed matching, so raw emails never leave your account. Since v1.5 (October 2026) customer lists also work as audiences on TikTok, Reddit and LinkedIn.
Plugins for live connections
| Plugin | What it connects | Price |
|---|---|---|
| Audience Import | Segment and other CDPs, or a file | $1,490 one-time |
| CRM Sync | Salesforce or HubSpot deals and contacts | $1,490 one-time |
| HubSpot | Contact lists become audiences | $1,490 one-time |
| Salesforce | Contacts become audiences; Closed Won deals count as conversions | $2,990 one-time |
| Pipedrive | Deals counted as conversions | $1,490 one-time |
Building on imported audiences
- Lookalike Audiences ($1,990) builds audiences that look like your best customers.
- Value Bidding ($1,990) raises or lowers bids by audience, based on who converts.
- Exclusions stop you paying to reach existing customers.
All audiences belong to your account. See the DMP page and plugin marketplace.
Related: Customer lists in the DMP · Data ownership and privacy in the DMP
Nov 13, 2026