Stream site events from your customer data platform into the platform, so visitors join audiences as they browse.
Supported CDPs
Segment and other customer data platforms, through the Audience Import plugin. Ask support if you use a CDP not listed there.
How it works
- Open the data connection settings and create a CDP connection.
- Point your CDP at the connection details provided.
- Events begin arriving, and visitors are added to audiences.
- Use the audience in any campaign under Targeting → Audiences.
What to send
Send the events that actually map to your funnel — page views for broad retargeting, and specific events (add-to-cart, signup, purchase) for the segments worth bidding differently on. Sending everything produces one enormous undifferentiated audience that isn't much use.
Verify before relying on it. Confirm events are arriving and the audience is growing before building campaign strategy on it. An empty audience doesn't error — a campaign targeting it simply never delivers.
Want more than one platform's audiences? The DMP builds audiences once and uses them on programmatic, search and social channels.
Related: Importing audiences from a DMP or CSV · Audiences: retargeting and suppression