Stream site events straight into the platform so visitors join audiences as they browse.
Supported with one webhook
RudderStack · Segment · Jitsu · Snowplow
How it works
- Open the data connection settings and create a CDP connection.
- Point your CDP at the webhook URL provided.
- Site events begin arriving, and visitors are added to audiences as they browse.
- Use the audience in any campaign under Targeting → Audiences.
What to send
Send the events that actually map to your funnel — page views for broad retargeting, and specific events (add-to-cart, signup, purchase) for the segments worth bidding differently on. Sending everything produces one enormous undifferentiated audience that isn't much use.
Verify before relying on it. Confirm events are arriving and the audience is growing before building campaign strategy on it. An empty audience doesn't error — a campaign targeting it simply never delivers.
Related: Importing audiences from a DMP or CSV · Audiences: retargeting and suppression
Sep 7, 2026