Programmatic DMP

• Activating DMP audiences on programmatic, search and social

  In the Programmatic DMP an audience is built once and used everywhere. Where audiences run Programmatic campaigns. Search channels connected to the platform. Social channels connected to the platform. Sync status For each audience the sync screen shows every channel and its state, for example ...

• Audience health: knowing when an audience is too small or stale

  An audience that worked last month may not work today. Audience Health in the Programmatic DMP tells you when an audience is too small or stale. How often is health checked? Every day. What you see An overall health status on the audiences overview (for example "OK"). A health status per audi...

• Consent management for the DMP: TCF 2.2, Cookiebot, OneTrust and Google Consent Mode

  Audiences are only as good as the consent behind them. The DMP has settings for GDPR, COPPA and CCPA, and the marketplace adds plugins that pass consent signals correctly into targeting and bidding. Consent plugins Consent Manager ($990 one-time, SSP and DMP): an IAB TCF 2.2 consent banner for ...

• Customer lists in the DMP: upload once, use on every channel

  Customer lists are one of the main audience sources in the Programmatic DMP. You upload a list once and use it on every channel. What you can do with a list Target it: reach your existing customers or subscribers in programmatic campaigns and on the connected search and social channels. Exclude...

• Data ownership and privacy in the DMP

  Who owns the data? You do. In the Programmatic DMP, audiences belong to your account. "Your data stays yours" is one of the DMP's core features. Separate client data on a white label DMP If you run the DMP for your own clients, each client sees only their own data. You own every client relatio...

• DMP add-ons and plugins

  The Programmatic DMP works on its own. These add-ons and plugins extend it; each is priced on its own. DMP add-ons | Add-on | Monthly | License | Source code | | --- | --- | --- | --- | | Tracking & Attribution | $200 | $10,000 | $20,000 | | AI Agent Connector (all platforms) | $100 | $5,00...

• How much does the Programmatic DMP cost?

  The Programmatic DMP is sold three ways: rent, license or own the source code. DMP price list | Way to buy | Price | What you get | | --- | --- | --- | | Rent | $300 / month + one-time $300 setup fee, or $3,000 / year with no setup fee | Runs on our servers, your brand and domain, full onboardi...

• How the DMP works with the DSP, SSP and ADX

  The Programmatic DMP is one of four AdTech Europe platforms: DSP (buy traffic), SSP (sell inventory), ADX (run the marketplace) and DMP (know your audiences). Each works on its own and fits the others. DMP and DSP The most common pairing. Advertisers on your DSP use DMP audiences for retargetin...

• Importing audiences into the DMP from a CDP, CRM or file

  Most businesses already hold customer data somewhere else. The DMP is designed to reuse it once and use it on every channel. Built in: customer list upload Upload a customer list once and use it on programmatic, search and social campaigns. Since v1.1 (February 2026) lists use hashed matching, ...

• Reach counts: how many people can an audience reach?

  Before you spend money on an audience you want to know how big it is. The Programmatic DMP shows that with the Reach Counter. What the reach count tells you The number of people an audience can reach, for example "84,200 people reachable" for a cart-abandoner audience. Live, not estimated once...

• Retargeting and exclusion audiences in the DMP

  The Programmatic DMP builds two types of audience: retargeting audiences to bring people back, and exclusion audiences to leave people out. Retargeting Retargeting audiences are built from your website visitors. Bring back visitors who did not buy, for example people who reached the cart, or wh...

• Tracking & Attribution for the DMP

  Tracking & Attribution is the add-on for the Programmatic DMP. It shows which click made the sale, credits it to the right source, and sends the result back to every ad channel. How it works Install once: add a store plugin, or one line of code, to your site. Track automatically: clicks get...

• What is the Programmatic DMP?

  The Programmatic DMP is AdTech Europe's data management platform. You build audiences from your visitors and customer lists, see how many people you can reach, and use the same audiences across programmatic, search and social campaigns. Where audiences come from Visitors: people who came to you...

• Where DMP audiences come from: visitors, customer lists, converters and engagers

  The Programmatic DMP starts with data you already have. Audiences come from four sources: | Source | Who it is | | --- | --- | | Website visitors | People who came to your site. | | Customer lists | Lists you upload. | | Converters | People who already bought. | | Campaign engagers | People who ...

• White label DMP: audiences under your brand

  With the white label DMP you run the Programmatic DMP under your own name: your logo, colours, domain, emails, reports and payment gateways, while AdTech Europe runs the technology behind it. Your clients never see AdTech Europe. Everything you can brand Logo and colours in every client workspa...

• Who is the Programmatic DMP for?

  The Programmatic DMP is for businesses that want to turn their own data, website visitors and customer lists, into audiences they can use on every channel. Typical users DSP operators who want their advertisers to retarget visitors and exclude existing customers. Agencies that run campaigns acr...