Who owns the data?
You do. In the Programmatic DMP, audiences belong to your account. "Your data stays yours" is one of the DMP's core features.
Separate client data on a white label DMP
If you run the DMP for your own clients, each client sees only their own data. You own every client relationship.
Where it runs
Rented, the DMP runs on AdTech Europe's servers under your brand. Licensed or with source code, it runs on your own servers, a cloud provider or a mix, so the data stays on infrastructure you control.
Consent tools
Plugins pass visitor consent into targeting and reporting:
- Google Consent Mode v2 (included): sends the consent signals Google requires for EU traffic.
- Consent Manager ($990): a TCF 2.2 consent banner.
- Cookiebot ($1,490) and OneTrust ($2,490) connectors.
Targeting without personal data
Contextual AI Targeting ($1,990) reads each page and matches ads to its topic, reaching the right readers without cookies or personal data.
Your obligations
As the operator you decide what data you upload and on what lawful basis. Check your own obligations under GDPR and other privacy laws. This article is not legal advice. AdTech Europe's Data Processing Agreement and Privacy Policy are on the website.
More