Audiences are only as good as the consent behind them. The DMP has settings for GDPR, COPPA and CCPA, and the marketplace adds plugins that pass consent signals correctly into targeting and bidding.
Consent plugins
- Consent Manager ($990 one-time, SSP and DMP): an IAB TCF 2.2 consent banner for your publishers, so consent signals pass correctly into every bid request.
- Cookiebot ($1,490 one-time): the consent each visitor gives is passed into targeting and reporting automatically. TCF 2.2 ready.
- OneTrust ($2,490 one-time): enterprise consent management for large sites, with consent passed into targeting and reporting.
- Google Consent Mode v2 (included, free): sends the consent signals Google requires for EU traffic, so Google campaigns keep measuring and remarketing.
Which one do I need?
- Already using Cookiebot or OneTrust on your sites? Connect the one you have.
- No consent tool yet and you run publisher inventory? Start with Consent Manager.
- Running Google campaigns on EU traffic? Turn on Google Consent Mode v2 in every case.
Your role
As the operator you decide why and how personal data is processed. AdTech Europe processes it on your instructions under the Data Processing Agreement. This article is not legal advice.
Related: Data ownership and privacy in the DMP · DMP add-ons and plugins
Nov 13, 2026