Customer lists are one of the main audience sources in the Programmatic DMP. You upload a list once and use it on every channel.
What you can do with a list
- Target it: reach your existing customers or subscribers in programmatic campaigns and on the connected search and social channels.
- Exclude it: stop paying to reach people who already bought.
- Size it: see how many people on the list the audience can reach before you spend.
How it syncs
After upload, the audience is synced to each channel. The sync screen shows the status of every channel, for example Ready on programmatic and search while social is still Syncing. Lists are counted under "Lists synced" on the audiences overview.
Keeping lists usable
Audience health is checked every day, so you know when a list-based audience has become too small or stale to use.
Who owns the list
You do. Audiences belong to your account. See Data ownership and privacy.
Bringing lists in automatically
Instead of uploading files, plugins can keep lists in sync:
- Audience Import ($1,490): from Segment and other customer data platforms, or a file.
- CRM Sync ($1,490): Salesforce or HubSpot contact lists become audiences.
- HubSpot ($1,490) and Salesforce ($2,990) connectors.
More
Nov 13, 2026