White Label DSP: Getting Started

  • Branding your platform: domain, logo and emails

    The platform is fully white-labelled. There is no third-party branding anywhere your advertisers can see. What you control Custom domain — your advertisers sign in at your own domain, e.g. dsp.yourbrand.com. Logo and colour palette — applied across the advertiser and admin panels. Transactional...
  • How the 14-day free trial works

    You can run the full platform for 14 days before paying anything. No card required. Pick the Monthly or Annual plan and start the trial — you don't enter payment details to begin. Full platform access. Every feature is unlocked, exactly as on a paid plan. That includes SSP connections and AI fr...
  • Launching your DSP: the five steps

    Most platforms go live within days. The process is the same whether you're on the trial or a paid plan. 1. Sign up Create your White Label DSP account. 2. Activate your trial 14 days, no card required. See How the 14-day free trial works. 3. Customize your DSP Choose your subdomain, apply your...
  • Migrating from another DSP

    If you're moving from an existing platform, a little sequencing avoids losing performance data. Before you switch Record your baselines. Export current performance by placement, geo and creative. Once you've moved, you'll want to know whether results genuinely changed. Export your blacklists. A...
  • Onboarding your first advertisers

    Your platform is self-serve, so advertisers can sign up and start on their own — but the first few are worth handling personally. How advertiser access works Advertisers get their own logins to the advertiser panel under your brand. There are no per-seat fees, so you're not penalised for adding...
  • What is the White Label DSP?

    The White Label DSP by AdTech Europe is a turnkey programmatic advertising platform that you run as your own business, under your own brand. You get the demand-side technology, the supply connections and the infrastructure. Your advertisers see your logo, your domain and your pricing — AdTech Eu...