The White Label DSP by AdTech Europe is a turnkey programmatic advertising platform that you run as your own business, under your own brand.
You get the demand-side technology, the supply connections and the infrastructure. Your advertisers see your logo, your domain and your pricing — AdTech Europe is not visible to them anywhere on the platform.
What you're actually getting
- A full DSP — real-time bidding across 1,000+ SSP integrations, six ad formats, granular targeting and real-time analytics.
- An admin console for you to run the business, and a self-serve advertiser panel for your clients.
- AI-powered ad fraud detection, included on every plan.
- Complete white-label branding — custom domain, logo, colour palette and transactional emails.
- Hosting, infrastructure and lifetime free upgrades on subscription plans.
How you make money
You set your own margin on top of media cost. Your advertisers are billed at your rates, you pay the underlying media cost, and the spread is your profit. See How you make money: margin and the media fee.
Who it's for
Ad networks, media buyers, agencies and affiliate networks who want to sell programmatic under their own brand rather than resell someone else's — and who'd rather not spend years building a bidder.
Two ways to get it
- Subscribe — a fully managed platform we host, maintain and upgrade.
- Acquire — a one-time purchase that transfers ownership of the technology, including source code.
See Plans and prices and Subscription or Acquisition — which should I choose?.
Explore further
- Platform features overview — what the platform does
- AI Strategist — the AI tooling included
- How supply works: SSPs, exchanges and QPS — where the inventory comes from
- How AI-powered fraud detection works — how traffic quality is protected
- The App Marketplace — 93 integrations you can add
- GDPR: who is the controller? — how compliance responsibility is split
- Migrating from another DSP — coming from another DSP