The White Label DSP is AdTech Europe's Programmatic DSP running under your own name: your logo, colours, domain, emails, reports and payment gateways, while we run the technology behind it.
Your advertisers never see AdTech Europe. They see your brand, your domain and your prices.
What you get
- A full DSP: real-time bidding in ten ad formats (display, video, native, push, pop-under, in-app, audio, HTML5, TV and DOOH) from one campaign form, with targeting, tracking and automatic optimization.
- Three control panels: admin for you, advertiser for your clients, publisher for your publishers.
- Fraud checks that stop bad traffic before you pay for it.
- Complete branding: domain, logo, colours, emails, PDF reports and your own payment gateways.
- Every new release at no extra cost.
How you make money
You set what your advertisers pay and what you keep on every channel. See How you make money.
Who it is for
Ad networks, media buyers, agencies and affiliate networks who want to sell programmatic under their own brand, without spending years building a bidder.
Three ways to get it
- Rent — $500/month or $5,000/year, on our servers.
- License — $25,000, on your servers.
- Own — $50,000, with the complete source code.
See Plans and prices and Renting or owning the DSP.
Explore further
Nov 13, 2026