How supply works: SSPs, exchanges and QPS

Your DSP launches connected to curated global supply out of the box. You do not need your own SSP or exchange contracts to start.

The supply ecosystem

Campaigns connect to a diverse mix of SSPs, ad exchanges, publisher networks, mobile inventory providers and direct traffic sources — including Google AdX, Google Display & Video, PubMatic, OpenX, Magnite, Xandr, Smaato, AdMaven, Galaksion, RichAds, Adcash, PropellerAds, TrafficStars and Exoclick, alongside publisher networks and mobile in-app and web inventory.

Partner availability, inventory access, formats and regional coverage may vary based on account requirements, approval processes and integration agreements.

Unlimited QPS

There is no QPS throttling on subscription plans. The infrastructure autoscales, so query volume is not something you have to manage or pay extra for.

Why multiple sources matter

  • Expanded global reach across countries, devices, publishers and environments.
  • Reduced dependency — you're not hostage to a single SSP or traffic source.
  • Better inventory selection — compare sources on format, geo, quality, price and scale.
  • Source-level control — filter, optimize, pause, block or prioritize by source, site, app, placement or SSP.
  • Centralized reporting — one platform instead of a dozen partner dashboards.

Already have supply relationships? You can bring them — see Bringing your own supply partners.

Sep 7, 2026

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