A DSP buys traffic from supply sources: SSPs, ad exchanges, ad networks, publisher networks and direct publishers, connected over OpenRTB or XML.
Where your supply comes from
- Our Advertising Inventory — programmatic web, app and CTV supply across ten media channels, with fraud protection and 24/7 creative reviews included. It is live within 5 business days, on a fee of 20% up to $50K monthly ad spend, 15% up to $100K and 10% above that, prepaid or Net 30. See adtech.eu/inventory.
- Your own partners — SSPs, exchanges, networks and publishers you already work with. See Bringing your own supply partners.
- Your own exchange — if you also run the AdTech Europe ADX, your DSP can buy from it. See What is the ADX?.
Partner availability, inventory access, formats and regional coverage may vary based on account requirements, approval processes and integration agreements.
QPS on the DSP
The DSP has no QPS fees and no QPS limits: query volume is not something you pay extra for. (Rented SSPs and ADXs are priced by QPS — see How QPS pricing works.)
Why multiple sources matter
- Expanded reach across countries, devices, publishers and environments.
- Reduced dependency — you're not hostage to a single source.
- Better inventory selection — compare sources on format, country, quality, price and scale.
- Source-level control — filter, optimize, pause, block or prioritize by source, site, app, placement or SSP.
- Centralized reporting — one platform instead of a dozen partner dashboards.
Research before you spend: the Supply Intelligence add-on reads and scores every source before you buy, and the Curated Marketplace sells quality-checked placement lists.
Nov 13, 2026