How long does it take to connect a new supply partner?

Usually a few days for a standard partner: endpoint setup, a short test, then live traffic. Custom APIs depend on the scope.

The four steps

From the supply partners page:

1. Apply. The partner tells us about its supply and formats.
2. Review. We check the inventory and its ads.txt / sellers.json, and the supply chain (schain) on requests.
3. Connect. Endpoint setup and a short test.
4. Go live. Traffic flows and is paid on agreed terms.

What slows it down

• Missing ads.txt or sellers.json entries. These are required; the review can't finish without them.
• Non-standard endpoints. A partner without standard OpenRTB or XML needs custom work.
• Quality problems in the test. If test traffic fails our filters, the partner has to fix the source first.
• Slow replies on either side during setup.

Having it done for you

The Integrations service connects and tests partners for you, then watches the first days with you:

Plan	Price
Single	$990, 1 integration
Pack of 3	$2,490
Pack of 6	$4,490

All are one payment with no setup fee.

Partner availability, inventory access, formats and regional coverage may vary based on account requirements, approval processes and integration agreements.

Related: Having partners connected for you: the Integrations service · Integration methods: OpenRTB, XML, API and custom