The platform supports several ways of connecting demand and supply, so you can work with different partner technologies and commercial models.
OpenRTB
Connect compatible SSPs and ad exchanges using industry-standard real-time bidding protocols. This is the default path for most programmatic partners.
XML feeds
Support for compatible XML-based advertising feeds, for selected inventory sources and campaign formats. Common with pop and push supply.
API integrations
Connect external platforms, reporting systems, applications and partner services through supported APIs — including REST APIs, S2S postbacks and tracking pixels.
Custom connections
For supply partners with specific technical, reporting, authentication or bidding requirements, custom integrations can be developed.
Third-party connectors
Native connectors are available for major SSPs, DMPs, verification vendors (including IAS and Semantic) and analytics tools.
Which do I need?
- Standard SSP or exchange → OpenRTB
- Pop or push feed → XML
- Your own reporting, tracker or internal system → API
- A partner that fits none of the above → custom, on request
Related: Bringing your own supply partners · Platform features overview