The platform supports several ways of connecting demand and supply, so you can work with different partner technologies and commercial models.
OpenRTB
Connect compatible SSPs and ad exchanges using OpenRTB 2.5 and 2.6. This is the default path for most programmatic partners.
XML feeds
Support for compatible XML-based advertising feeds, for selected inventory sources and campaign formats. Common with pop and push supply.
API integrations
Connect external platforms, reporting systems, applications and partner services through supported APIs — including REST APIs, S2S postbacks and tracking pixels.
Custom connections
For supply partners with specific technical, reporting, authentication or bidding requirements, custom integrations can be developed.
Third-party connectors
Ready-made connectors are available in the plugin marketplace for trackers, analytics, CRMs, payment gateways and verification vendors (including IAS and DoubleVerify).
Which do I need?
- Standard SSP or exchange → OpenRTB
- Pop or push feed → XML
- Your own reporting, tracker or internal system → API
- A partner that fits none of the above → custom, on request
Want it done for you? The Integrations service connects and tests partners for you: $990 for one, $2,490 for 3, $4,490 for 6.
Related: Bringing your own supply partners · Platform features overview