The White Label DSP is the AdTech Europe Programmatic DSP run under your own brand, domain, emails and payment gateways. It is designed to meet IAB International and IAB Europe standards and ships with everything a media buying business needs.
Core features
- Automatic and self-serve — advertisers sign up, add funds and launch campaigns on their own.
- Campaign management — every part of a campaign controlled from one panel.
- Real-time bidding (RTB) — bids placed impression by impression over OpenRTB, with XML for pop and push.
- Omnichannel advertising — ten ad formats across web, mobile, apps, CTV and DOOH. See Ad formats and creative specs.
- Automatic optimizations — campaigns tune themselves for CTR, CPA or CPV, and every automatic change is listed.
- Real-time analytics — live reports on spend, delivery and results.
- Anti-fraud — bad traffic is checked and stopped before you pay for it. See How AI-powered fraud detection works.
- Multi-currency budgeting — budgets and billing in the currencies your clients use.
Three control panels
Admin, advertiser and publisher. See The admin and advertiser panels.
Scale
The DSP has no QPS fees and no QPS limits. Capacity grows with your traffic.
Fully white-labelled
Your logo, colours, domain (with its own SSL certificate), emails, PDF reports, payment gateways, prices and legal pages. Your advertisers never see our name. See Branding your platform: domain, logo and emails.
Included in every plan
Full onboarding, team training, every new release at no extra cost, and ongoing support.
Extend it
Add-ons such as Omnichannel Buying and Curated Marketplace (Add-ons overview), and 108 plugins and tools in the plugin marketplace.
More on the platform
- Account security · Language support · Traffic discovery and bid guidance
- Creating a campaign · Automated Rules · Reports and analytics
- AI Strategist and the other AI tools
Product page: adtech.eu/platform · White label: adtech.eu/white-label-dsp