The White Label DSP is built to IAB International and IAB Europe standards, and ships with everything a media buyer expects.
Core capabilities
- Real-time bidding (RTB) — bid dynamically across 1,000+ SSP integrations.
- Campaign management — every aspect of a campaign from one console.
- Omnichannel delivery — six formats across web, in-app and CTV. See Ad formats and creative specs.
- Automatic optimizations — optimize toward CTR, CPA and CPV automatically to improve ROAS.
- Real-time analytics — traffic availability, pricing and drill-down reporting as it happens.
- Anti-fraud — AI-powered protection plus verification integrations including IAS and Semantic. See How AI-powered fraud detection works.
- Multi-currency budgeting — USD, EUR and others.
- Granular targeting — 11 targeting layers. See Targeting options available to your advertisers.
Integrations
REST APIs, S2S postbacks, tracking pixels, and native connectors for major SSPs, DMPs, verification vendors and analytics tools. Custom integrations are available on request. See Integration methods: OpenRTB, XML, API and custom.
Scale
Built for unlimited QPS. The infrastructure autoscales across regions, so you can grow from a handful of campaigns to serious volume without renegotiating anything or hitting a throttle.
Fully white-labelled
Custom domain, logo, colour palette, transactional emails, and every touchpoint your advertisers see. No third-party branding anywhere. See Branding your platform: domain, logo and emails.
More on the platform
- Account security — signed-in devices and new-device alerts
- Language support — 20+ languages with a platform-wide selector
- Traffic discovery and bid guidance — volume previews and bid guidance before launch
- Creating a campaign · Automated Rules · Reports and analytics
- AI Strategist — the AI tools built into the account