Every new release of the DSP arrives in your platform too, at no extra cost. This article explains how that works.
Rented White Label DSP
Your platform runs on AdTech Europe's servers, so new releases are rolled out for you. "Free upgrades — every new release included" is part of every plan. You don't install anything.
Licensed or source-code platform
Upgrades are included in every plan. Because the platform runs on your servers, installing them is your team's job — or AdTech Europe's, if you have Support & Maintenance or Hosting & DevOps. Support & Maintenance also helps bring upgrades into custom code you built on top.
Versions per platform
Each platform has its own version. The release notes list each release with its month and changes — for example DSP v8.4 (October 2026): profit view, hour ranges in reports, "why is there no traffic" answers, one status per campaign, city-level statistics on a 3D globe, one-click GTM conversion tracking, WordPress plugin and a conversion health check.
Planned maintenance
Announced at least 48 hours in advance, outside peak hours where possible (SLA).
Tell your advertisers
New features are a reason to contact clients. Read each release and send your advertisers a short note under your brand on what's new for them.
Related: Platform status and release notes · Platform features overview