Every plan includes platform upgrades. On a rented platform they arrive automatically. On a platform you license or own and host yourself, someone has to install them, especially if you have custom code on top.
Release cadence
Each platform has its own version and regular releases. The DSP reached v8.4 in October 2026; the SSP and ADX are on v2.5 and the DMP on v1.5. See the release notes.
Support & Maintenance plans
Built for licensed and source-code clients who want AdTech Europe to keep the platform current:
| Plan | Price | Includes |
|---|---|---|
| Basic | $390 / month | Platform updates, email support |
| Priority | $790 / month | Everything in Basic, priority queue, monthly health check |
| Dedicated | $1,490 / month | Everything in Priority, a named engineer, small changes included |
All plans are billed monthly and can be cancelled any time.
What a plan adds
- Updates and new features installed for you.
- Fixes investigated and resolved.
- Security patches applied as soon as they are ready.
- Help bringing upgrades into custom code you built on top.
- Advice on what to build next.
Doing it yourself
With the source code your own developers can merge releases. A Basic plan is still useful as a direct line to the team that builds the platform.
Related: Support & Maintenance plans · Release notes and platform updates
Nov 13, 2026