Every platform (DSP, SSP, ADX and DMP) has its own version, and every upgrade is included in every plan at no extra cost.
Latest release: v8.4 (October 2026). Recent releases on adtech.eu/releases:
- v8.4 (Oct 2026) - Programmatic DSP and Tracking & Attribution: profit view and ready-made report views, hour ranges in reports, "why is there no traffic" answers and one status on every campaign, city-level statistics on a 3D globe, one-click conversion tracking with Google Tag Manager, a WordPress plugin and a conversion health check.
- v8.3 (Oct 2026) - Omnichannel Buying: TikTok, Reddit and LinkedIn in the same campaign form, with conversions and country reports per channel.
- v8.2 (Sep 2026) - White Label DSP and Curated Marketplace: a console for each white label client, add funds through the client's own payment gateways, branded PDF reports, Premium Supply.
- v8.1 (Aug 2026) - Traffic Quality and Supply Intelligence: a quality receipt for every campaign, daily malware scans of landing pages, quality scorecards for every supply feed.
- v8.0 (Jul 2026) - AI campaign wizard and the AI Agent Connector, with every assistant change undoable for 7 days.
Why operators should follow them
- What ships in a release is something you can present to your clients as your platform's capability.
- Release notes are the easiest material for a client newsletter.
- Knowing what shipped stops you answering "no, we don't do that" about something added last month.
Upgrades on a licensed or source-code platform
Upgrades are included on every plan. If the platform runs on your own servers, or your developers have changed the code, plan significant upgrades with us. The Support & Maintenance plans add help bringing upgrades into custom code you built on top.
Related: Platform status and release notes · What is the AdTech Europe Platform?
Nov 13, 2026