Platform development is continuous, and every model includes lifetime free upgrades โ new capability arrives at no extra cost.
Current version: v7.7.
Why operators should follow them
- Features shipping in recent releases are things you can present to your advertisers as your platform's capabilities.
- Release notes are the easiest source of material for a client newsletter.
- Knowing what shipped prevents you answering "no, we don't do that" about something added last month.
Recent direction
Development has concentrated on AI-assisted operation (optimization, campaign creation, support and fraud analysis), traffic quality enforcement before spend rather than after, deeper targeting, and data connectivity โ bringing your own audiences and trackers in.
Coming
Programmatic ADX is in development โ see Ad Exchange (ADX) integration.
For upgrades on an owned platform: upgrades are included, but on DSP Acquisition, where you control infrastructure and may have modified the code, coordinate significant upgrades with support rather than assuming they apply automatically.
Related: What's included, and what's an add-on ยท The three DSP ownership models