How the Partner Program works

The process

Apply to the program and agree terms.
Receive your partner resources — sales materials, the Partner Badge, and access to the team.
Identify an opportunity — an agency, ad network or company that wants its own platform.
Make the introduction. You don't have to run the technical conversation.
AdTech Europe handles the product demonstration, infrastructure planning and deployment.
You earn commission on the deal, and recurring commission where the client is on subscription infrastructure.

What we handle for every qualified opportunity

Product demonstrations, infrastructure planning and platform deployment — plus continuous technical support for the discussions along the way.

Preparing an introduction

The more of this you can establish first, the better the conversation goes:

Does the client buy or sell media at volume today?
Are they looking to rent, license or own? See The three DSP ownership models.
What's the timeline — 24 hours for White Label, 5–7 business days for License and Acquisition. See Deployment timelines and what to expect.
Do they have existing supply relationships to bring? See Can the DSP integrate with my existing ad tech stack?.

Materials to point clients at: The three DSP ownership models for the commercial options, What is the AdTech Europe Platform? for capability, and the case studies for proof.

Sep 7, 2026