How the Partner Program works

The five steps

1. Apply - send the partner application at adtech.eu/regional-partner.
2. We call - qualified applicants hear from our team.
3. Introduce - you bring clients who want their own ad platform.
4. We deliver - AdTech Europe runs the demos, planning and deployment.
5. You earn - commission on successful deals.

What we handle for every qualified opportunity

Product demos, infrastructure planning and deployment, plus technical support for the discussions along the way. You don't need technical skills.

Tracking your deals

A live partner dashboard shows every lead, deal and commission in real time.

Preparing an introduction

The more of this you know first, the better the conversation goes:

• Does the client buy or sell media at volume today?
• Which platform do they need - DSP, SSP, ADX, DMP, or the full stack? See What is the AdTech Europe Platform?.
• Do they want to rent, license or own it? See Choosing rent, license or own.
• Do they have existing supply relationships to bring? See Can the DSP integrate with my existing ad tech stack?.

Materials to point clients at: pricing for the commercial options, the case studies for proof, and a demo to see the product.

Related: The AdTech Europe Partner Program