A good fit if you are
- A consultant or advisor in ad tech, whose clients regularly ask how to launch their own platform.
- An agency whose clients outgrow buying media through you and start asking about owning infrastructure.
- A reseller or systems integrator already selling into ad networks and media companies.
- An industry professional with a network among agencies, ad networks and media owners.
- A regional player who understands a market AdTech Europe doesn't cover directly.
What makes a partner successful
The product sells to a specific buyer: someone who already buys or sells media at volume and is paying someone else's margin to do it. If your network is full of those people, the introduction is natural. If it isn't, no commission rate makes up for that.
You don't need to be technical. AdTech Europe handles demonstrations, infrastructure planning and deployment. What you need is the relationship and enough understanding to recognise when someone is a genuine candidate.
Strategic positioning
Beyond commission, the program positions you as a trusted advisor who helps companies launch and scale advertising technology — which tends to be worth more to a consultant's practice than the referral fee itself.
Related: How the Partner Program works · The AdTech Europe Partner Program