Programmatic SSP
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Does the SSP support header bidding and Prebid?
Yes. There are two ways to bring header bidding to the SSP side of the stack. Header Bidding plugin The Header Bidding plugin runs Prebid Server alongside your ad server, so more buyers compete for every impression and fill rates go up. It works with the SSP and the ADX and costs $3,000 as a on... -
Feed health, alerts and partner notifications on the SSP
When a supply feed breaks, the hardest part is often finding out what is wrong and who has to fix it. The SSP has built-in tools for that. Feed health page Release v2.3 (June 2026) added a feed health page that names what is wrong and who should act. Instead of guessing whether a drop came from... -
Floors, margins and passback on the SSP
Three controls decide how your publishers' inventory is sold on the Programmatic SSP: the floor, your margin per buyer, and passback. Floors A floor is the lowest price a zone is sold for, for example $0.40 CPM. No bid below the floor wins. Floors protect publishers from selling inventory below... -
Getting started with the Programmatic SSP
There are two ways to start with the Programmatic SSP: sign up and go live yourself, or book a demo first. Option 1: sign up and go live Pick the SSP and a way to buy (rent, license or own) on the pricing page and add it to your cart. Pay by card or wallet through Stripe, in one of seven curren... -
How do publishers get paid on the SSP?
On the Programmatic SSP, publisher earnings and payouts are tracked in the publisher portal, and you set the terms. What publishers see Earnings for the current month, per site and zone. Payout history: every payout and its status, for example "marked as paid". Notifications about their account... -
How much does the Programmatic SSP cost?
The Programmatic SSP is sold three ways: rent it by the month, license it once, or own the complete source code. It is the same product in all three cases, so you can start small and move up when it pays for itself. SSP price list | Way to buy | Price | What you get | | --- | --- | --- | | Rent... -
QPS (queries per second) is the number of bid requests a platform handles each second. Whether it affects your price depends on the platform and on how you buy it. DSP and DMP No QPS fees and no QPS limits, whether you rent, license or own. Rented or white label SSP and ADX These are priced b...
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How the SSP works with the DSP, ADX and DMP
AdTech Europe sells four platforms: the Programmatic DSP (buy traffic), SSP (sell inventory), ADX (run the marketplace) and DMP (know your audiences). Each works on its own and fits the others. SSP and ADX The SSP brings publishers on board and sells their traffic. The ADX sits in the middle of... -
The Programmatic SSP works on its own. Add-ons and plugins extend it for specific needs; each is priced separately and paid the same way as your platform. SSP add-on | Add-on | Monthly | License | Source code | | --- | --- | --- | --- | | Publisher Ad Server | $300 | $15,000 | $30,000 | | AI Ag...
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Supply chain transparency on the SSP: ads.txt, sellers.json and schain
Buyers pay more for supply they can verify. The Programmatic SSP has supply chain transparency built in, so you do not need a separate tool. What is included ads.txt: support for the authorised-sellers file publishers place on their sites. sellers.json: your sellers file, updated as you add pub... -
The SSP publisher portal: how publishers join, add sites and get ad tags
Every publisher on your Programmatic SSP gets its own branded, self-serve account. You manage demand and quality; publishers manage their own inventory. How publishers join Publishers register in your portal and add their sites and apps. Because the portal runs under your brand and domain (for ... -
Traffic quality and privacy settings on the SSP
Your SSP is only as valuable as the traffic it sells. The Programmatic SSP gives you several quality controls out of the box, and more through add-ons. Built into the SSP Quality score per source: see which publishers send traffic buyers want. Each publisher is listed with a quality rating (for... -
The Programmatic SSP is AdTech Europe's supply-side platform. It gives you a publisher portal, ad tags, passback and payouts, so you can bring publishers on board and sell their traffic to many buyers, under your own brand. Who it is for Ad networks, exchanges and publisher groups that own or r...
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Which ad formats can publishers sell through the SSP?
The Programmatic SSP lets your publishers sell every format they have. Five formats are supported: | Format | What it is | | --- | --- | | Pop | Full-page traffic. | | Push | Subscriber messages. | | Native | In-content units. | | Display | Standard banner sizes. | | Video | In-stream and out-st... -
Which protocols does the SSP support, and how do I connect demand partners?
Protocols The Programmatic SSP supports OpenRTB and XML, for both supply and demand connections. Connecting demand partners On the SSP you decide who buys your publishers' traffic. In the demand section you: Connect OpenRTB and XML buyers. Set floors and a margin for each demand partner. Turn... -
Like the DSP, the SSP, the ADX and the DMP can all run under your own name: your logo, colours, domain, emails, reports and payment gateways, while AdTech Europe runs the technology behind it. What you can brand Logo, colours and favicon on every screen. Your own domain (for example ssp.yourbra...
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White label SSP: what you can brand and how fast you go live
With the white label SSP you run the Programmatic SSP under your own name, while AdTech Europe runs the technology behind it. Your publishers never see AdTech Europe: the platform, emails and reports carry only your brand and domain. Everything you can brand Logo and colours across the publishe...