AdTech Europe sells four platforms: the Programmatic DSP (buy traffic), SSP (sell inventory), ADX (run the marketplace) and DMP (know your audiences). Each works on its own and fits the others.
SSP and ADX
The SSP brings publishers on board and sells their traffic. The ADX sits in the middle of the market and routes supply from publishers, SSPs and networks to DSPs, networks and agencies with your own rules and margins. Running both lets you own your publisher supply and also trade third-party supply.
SSP and DSP
Your own DSP gives your advertisers a self-serve buying platform. Pair it with the SSP and your advertisers can buy your publishers' inventory, while other buyers compete for it too.
SSP and DMP
The DMP builds audiences from visitors and customer lists for programmatic, search and social campaigns. It has no QPS fees.
SSP and the Publisher Ad Server
Together they cover direct sales and programmatic demand: direct deals first, then the auction, then passback.
The full stack
All four platforms together cost $1,500 a month instead of $1,800, $75,000 as a license instead of $90,000, or $150,000 with source code instead of $180,000. The whole suite has no setup fee. See The Full Stack.
More