The Programmatic ADX is your own ad exchange. It connects sellers and buyers, and you decide how traffic flows between them, with transparency files built in and a margin you control on every deal.
Who it is for
Networks and exchanges that sit in the middle of the market: they take supply from publishers, SSPs and networks and sell it to DSPs, networks and agencies.
What is inside
- Partners: supply and demand endpoints, formats per partner and limits per partner (for example a QPS cap).
- Rules: rule-based routing (send each partner only the traffic it buys), floors per route, a different margin for every partner, and traffic shaping that stops requests nobody bids on.
- Overview: requests, bids and wins, revenue and margin, response logs and partner health.
- Transparency and quality: sellers.json and supply chain signals included, plus the same pre-bid quality checks as the rest of the suite.
Connections
OpenRTB, plus XML feeds for pop and push. Supply side: publishers, SSPs and networks. Demand side: DSPs, networks and agencies. Your own AdTech Europe DSP can buy from your exchange.
How you earn
You keep your margin on each impression that clears.
Pricing
| Way to buy | Price | Notes |
|---|---|---|
| Rent | $500 / month + one-time $500 setup, or $5,000 / year (no setup fee) | Up to 25,000 QPS included |
| License | $25,000 once, or 12 x $2,500 + $2,500 setup | Your servers, no QPS limits |
| Own | $50,000 once, or 12 x $5,000 + $5,000 setup | Complete source code, no QPS limits |
Rented and white label exchanges are priced by QPS: 100,000 QPS for $1,900 a month, 150,000 QPS for $2,900 a month. See How QPS is priced.
Add-ons for the ADX
Traffic Quality (pre-bid fraud filtering) and Supply Intelligence (AI research and scoring of placements).
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