Traffic Quality stops bad traffic before you pay for it: pre-bid filters, click checks and blocklists, so the money goes to real people on real pages. More than 410 million malicious IPs have been blocked and 9.5 billion auctions are scanned every month.
Checked at every stage
- Before the bid: requests from bad sources are refused before any money moves. Decisions take milliseconds, so the auction is not slowed down.
- At the click: each click is checked for signs of fraud.
- After the fact: sources are scored and the worst are blocked automatically.
What it detects
Bot traffic, invalid traffic, data center traffic, proxy and VPN abuse, click flooding, impression fraud, attribution fraud and abnormal behaviour. Advertiser landing pages are also scanned for malware every day.
Control and visibility
- Rules can be customized per advertiser, campaign or traffic source, with whitelists for trusted partners.
- Blocklists keep a history, and each campaign shows a quality receipt.
Is it included anywhere?
Yes: it is included free with our Advertising Inventory service. As a stand-alone product it is sold like the rest of the suite. It is built into the suite; ask us about using it with your own stack.
Pricing
Traffic Quality works with the Programmatic ADX. It is sold the same three ways as the platforms:
| How you buy | Price |
|---|---|
| Monthly | $300 a month, plus a one-time setup fee of $300 |
| Yearly | $3,000 a year (12 months for the price of 10), no setup fee |
| License | $15,000 once, or 12 monthly payments |
| Full source code | $30,000 once, or 12 monthly payments |
Paying a license or the source code in 12 monthly payments carries a setup fee of one payment. See Add-ons overview and Payment methods and currencies.