The Programmatic ADX runs the same pre-bid quality checks as the rest of the AdTech Europe suite. For full protection, the Traffic Quality add-on is built for the ADX.
What Traffic Quality adds
- Pre-bid filters: blocklists, junk and fake domain names, invalid traffic signals and unmeasurable sources are refused before any money moves.
- Click checks: each click is checked for signs of fraud and every placement gets a click quality score.
- Protection: daily malware scans of advertiser landing pages, brand-safety content review, advertiser screening and alerts.
- Real-time risk scoring: each request, impression and click gets a risk score: allow, block or flag.
What it detects
Bot traffic, invalid traffic, data center traffic, proxy and VPN abuse, click flooding, impression fraud, attribution fraud and abnormal behaviour.
Speed
Pre-bid decisions take milliseconds, so the auction is not slowed down.
Price
$300 a month (plus $300 setup) or $3,000 a year; $15,000 as a license; $30,000 with source code. Licenses can be paid in twelve monthly payments. See Traffic Quality (ad fraud protection add-on).
Plugins
AI Defender ($199 / month) blacklists suspicious sources daily; Brand Safety Connector ($2,990) adds IAS or DoubleVerify pre-bid verdicts.
More