Your SSP is only as valuable as the traffic it sells. The Programmatic SSP gives you several quality controls out of the box, and more through add-ons.
Built into the SSP
- Quality score per source: see which publishers send traffic buyers want. Each publisher is listed with a quality rating (for example Good, or Check while under review).
- Traffic filtering: keep bad traffic away from your demand partners.
- GDPR, COPPA and CCPA settings.
Traffic Quality add-on
For deeper protection there is Traffic Quality. On the price list it is the add-on for the ADX, and it connects to DSPs, SSPs, ad servers and custom stacks by API, so ask us about using it with your SSP. It adds pre-bid filters, click checks and blocklists: requests from bad sources are refused before any money moves, each click is checked for signs of fraud, and the worst sources are scored and blocked automatically. Pre-bid decisions take milliseconds. It costs $300 a month, $15,000 as a license or $30,000 with source code. See Traffic Quality (ad fraud protection add-on).
Plugins for SSP operators
- Malvertising Scanner ($149 / month): opens and checks advertiser landing pages every day; brand clones, forced redirects and deceptive pages are flagged before they reach your publishers.
- Traffic Shield ($1,990, one payment): a QPS cap per partner, and floods blocked before they reach your servers.
- Consent Manager ($990, one payment): a TCF 2.2 consent banner for your publishers, so consent signals pass correctly into every bid request. Cookiebot and OneTrust connectors are also available.
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