The Programmatic SSP is AdTech Europe's supply-side platform. It gives you a publisher portal, ad tags, passback and payouts, so you can bring publishers on board and sell their traffic to many buyers, under your own brand.
Who it is for
Ad networks, exchanges and publisher groups that own or represent supply and want to sell it to several demand partners at once.
What is inside
- Publisher portal (self-serve): publishers register, add their sites and zones, generate ad tags, see revenue reports, payout history and notifications.
- Demand: you decide who buys. Connect OpenRTB and XML buyers, set floors and a margin per demand partner, and turn on passback so no impression is wasted when nobody bids.
- Trust, built in: ads.txt and sellers.json, supply chain signals, a quality score per source, and GDPR, COPPA and CCPA settings.
Formats your publishers can sell
Pop, push, native, display and video.
Pricing
| Way to buy | Price | Notes |
|---|---|---|
| Rent | $500 / month + one-time $500 setup, or $5,000 / year (no setup fee) | Runs on our servers, up to 25,000 QPS included |
| License | $25,000 once, or 12 x $2,500 + $2,500 setup | Runs on your servers, no QPS limits |
| Own | $50,000 once, or 12 x $5,000 + $5,000 setup | Complete source code, no QPS limits |
A rented SSP is priced by traffic: more QPS is available at 100,000 QPS for $1,900 a month or 150,000 QPS for $2,900 a month. See How QPS is priced.
Add-on for the SSP
The Publisher Ad Server adds zones, fixed-price direct deals and per-zone floors on top of the SSP's programmatic demand. See Publisher Ad Server.
Included in every plan
Your domain and logo, full onboarding done by our team, team training, every new release, capacity that grows with your traffic, and ongoing support.
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