Publisher Ad Server is for publishers who want to decide what runs where: zones, direct deals at a fixed price, floors, and an auction for everything else.
How it works
- Create zones. Define each ad space on your pages and apps. Zones are unlimited, and each zone needs one tag.
- Add your deals. Book direct campaigns at the price you agreed. Direct deals always take priority over the auction.
- Fill the rest. Unsold impressions go to the auction above your floor, with passback if nothing fills.
Features
- Formats: display, native, video, pop and push.
- Price floors per zone, so a zone is never sold below its worth.
- Revenue reports by zone, by deal and by buyer.
- Privacy controls for GDPR, COPPA and CCPA.
- Works with the SSP: together they cover direct sales and programmatic demand.
Pricing
Publisher Ad Server works with the Programmatic SSP. It is sold the same three ways as the platforms:
| How you buy | Price |
|---|---|
| Monthly | $300 a month, plus a one-time setup fee of $300 |
| Yearly | $3,000 a year (12 months for the price of 10), no setup fee |
| License | $15,000 once, or 12 monthly payments |
| Full source code | $30,000 once, or 12 monthly payments |
Paying a license or the source code in 12 monthly payments carries a setup fee of one payment. See Add-ons overview and Payment methods and currencies.
Related: What is the SSP? · adtech.eu/publisher-ad-server
Nov 13, 2026